Hypebeast -
14 Aug 2025 12:25

SummaryPharrell has launched a new creative alias, community platform, and brand, VIRGINIA, a "destination where music, fashion, design, and community converge."The platform will support P's future live events, limited-edition merch drops, new music, early access to collaborations, and more.Between leading bespoke JOOPITER auctions, nurturing a lucrative adidas collaboration, producing chart-topping songs, and heading up the luxury behemoth that is Louis Vuitton Men's (among many...
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